Onboarding redesign, app-install campaigns and funnel analytics for a mobile app that struggled to turn downloads into active users.
Sample engagements. Every case on this page is an illustrative scope, not a named client project. Metrics are the targets such an engagement is designed around, not reported results.
Installs were growing but most new users never completed onboarding, so paid acquisition was getting more expensive every month.
Mapped the funnel from ad click to first transaction and found the steps where users dropped off.
Redesigned onboarding with fewer steps and clearer value, shipped behind experiments.
Shifted acquisition toward audiences and creatives that produced activated users, not just installs.
Illustrative targets for this type of engagement — not reported client results.